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This blue mask is another version of the original design called βrojoβ. Rojo was originally created for the artist J. Balvin and his eponymous track. It represents the element of fire, blue is about water. Fire and water sound like opposite elements but they are similar in a way that they both look wavy and fluid. Thatβs what ines tried to represent in this filter that enables people to transform into an otherworldly aqua master.
ππππ was launched for Inesβs collaboration with the fashion designer MWORKS. It is meant to fit with physical clothes. For ines, AR makeup isnβt just about transforming your face but also can be an stylistic accessory.
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Ines Alpha